Quality Coffee & Vintage Vibes
Project Type:
Branding for New Business
Creative Director & Designer:
Maegan Carroll-Simmons
Photographer:
Maegan & Daniel Carroll-Simmons
Copywriter:
Jordan Fleming
Deliverables:
Visual Brand Guide, Website, Brand Photos, Logo Suite, and Social Media Branding
About
Pour Bear coffee knows that quality products and supporting their community are worth the investment. They are committed to serving fresh, ethically sourced, and sustainably produced coffees while featuring in-house and locally sourced baked goods from local bakeries. They also offer ground and whole bean coffees, vintage furniture and decor, and Pour Bear merchandise.
Brand Identity
Pour Bear Coffee was inspired by the owner’s last name, Bjorn, which means “bear”, and his love for all things mid-century modern. With an interior inspired by his Grandmother’s house, Bjorn wanted a brand that shared the same nostalgia as the shop’s interior decor.
Brand Color Palette
The brand palette for Pour Bear Coffee is retro-inspired. Burnt orange, avocado green, golds, and browns fill the color palette, making Pour Bear anything but your modern coffee shop with white walls and wooden accents. Lights, darks, and mid-tones create a complete color palette.
Website Design
PourBearCoffee.com is both functional and aesthetic. A smaller website gets the job done with a contact form, online menu, branded photos of the interior and exterior of the shop, and a live Instagram feed.
Brand Photography
The Pour Bear Coffee photoshoot embraced the era. Vintage furniture, retro-inspired outfits, and a 1966 Ford Mustang. Many photos were shot on film, for even more authenticity.
