Carroll Design Co.

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Thoughts, resources, and stories to inspire creativity and provide helpful information.

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Branding

Understanding the Brand Guide

Visual branding elevates your business, and better establishes a space for your business in the minds and worlds of your consumers. Visual branding is best ...
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Branding

Logo vs. Visual Branding

Visual branding can consist of the coordination of a color palette, fonts and typography, illustrations, photography, videography, tone and voice, and logo design (including variations; ...
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