Project Details
Project Type:
Branding for New Business
Creative Director & Designer:
Maegan Carroll-Simmons
Photographer:
Daniel Carroll-Simmons
Content Writer:
Jordan Fleming
Deliverables:
Brand Photos, Logo Suite, Website, and Visual Brand Guide
Website:
livdesignsco.com
About
Liv Designs Co.’s mission is to help clients create the best space for their lifestyle and budget by generating time and cost savings, improving a room’s long-term functionality, and turning a potentially stressful interior design and home renovation experience into a fulfilling one. In order to do so, all aspects of their company operate under the values of integrity, diligence, and quality goods.
Brand Identity
The creative direction for Liv Designs was inspired by the client’s love for mid-century furniture and architecture. Her only request was to include hot pink in the brand color palette. The bold and geometric shapes for the brand’s icon was inspired by Frank Lloyd Wright’s use of patterns paring sharp edges with circles, and Connie’s modern style of interior design.
Brand Color Palette
The brand palette for LivDesigns is bold. Red blends with the hot pink to ensure the brand doesn’t appear too feminine, while accents of aqua tie in mid-century themes and provides contrast. Lights, darks, and mid-tones create a complete color palette.
Website Design
Brand Photography
Many of Connie’s interior designs showcase both modern and mid-century themes. The brand photography for her website was taken of an office space she designed full of mid-century furniture, and Frank Lloyd Wright accent pieces. We used photography with natural lighting and true-to-life editing to highlight her talent for creating spaces that make you feel at ease.
Brand photos show Connie working happily with a client, to portray her services are fun, easy, and efficient.
